rob@robinmathison.com

SEO copywriting

AFG Research

Client: AFG Research

Project: Optimise copy for specific keywords. Relevant web pages now rank top or close to the top in Google.

Role: Writer.

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just ask baby

Client: Just Ask Baby

Project: A major project that involved working with another writer to manage and write all new content, with a heavy emphasis on SEO for certain pages, particularly video descriptions.

Role: Writer and content manager.

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serebra connect

Client: Serebra Connect

Project: This website needed to be understood by ESL speakers, meaning all user and marketing copy had to be clear. SEO elements were also built in where possible, resulting in top rankings for some important keywords.

Role: Writer and content manager.

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tincan communications

Client: Self-promo

Project: Vancouver is a bit of a hotbed of freelance copywriters, which meant I needed to optimise my website well to get good rankings. I achieved top rankings in Google for keywords such as "Vancouver copywriter" and "copywriter in Vancouver" within a few months, using various SEO strategies.

Role: Writer and content manager.

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Fasttrax

Client: Fasttrax

Project: Independent financial advisor needed marketing materials, including a website. SEO was important for this niche market, and the site now ranks highly for important keywords.

Role: Writer and keyword research.

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Internet Marketing Center

Client: Internet Marketing Center

Project: I wrote short informative articles – primarily for SEO purposes – to add content and draw traffic to the main website.

Role: Writer.

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The Melting Pot

Client: The Melting Pot Edinburgh

Project: I did some keyword research and wrote title, description and keyword meta-tags, as well as working important keywords into the body copy where possible.

Role: Writer.

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