Marketing & advertising copywriting
Client: CMC Markets
Project: CMC Markets wanted to freshen up their advertising for a series of ads for business publications.
Role: After tweaking the copy of one existing ad, I was asked to come up with a range of concepts which could also work as banner ads. The final ads appeared monthly in BC Business Magazine.
Other selected ads
Client: Styky
Project: Styky -- a new social networking site for cell phone users -- wanted an ad campaign aimed primarily at students to promote the service that connects people through their cell phones, and allows them to store their numbers.
Role: The irreverent ads focused on how to keep friends' numbers safe and the dangers of losing your phone. I created concepts and copy.
Other concepts
