Direct mail copywriting
Client: BC Women's Hospital Foundation
Project: Appeal letter - long direct mail format.
Role: Writer.
sample
Client: Internet Marketing Center
Project: Promotional emails and newsletters.
Role: Writer.
Client: AFG Research
Project: Direct mail letters to targeted clients.
Role: Writer.
Client: Brushstrokes Fine Art (through Redwood Custom Communications)
Project: Brushstrokes Fine Art wanted to promote a new young artist, Amanda Dunbar.
Role: Project management and copy. This direct mail piece had very high production values. The copy had to introduce the writer, tell her story, and work with the design of the mailer to showcase her art.
Client: Best Buy Canada
Project: Promotional emails and POS targeting specific customer groups.
Role: Writer.
Client: OnTrack Media
Project: Targeted emails and postcards.
Role: Writer.
Client: Scottish Provident (through Insider Custom Publishing)
Project: Scottish Provident wanted to promote their new branded sales team – Salesline – and help independent financial consultants sell Scottish Provident insurance products to their clients.
Role: Wrote content and worked closely with the designer and client. The short, punchy copy alongside succinct taglines and arresting images helped communicate the core messages quickly and effectively.
Client: Scottish Widows (in-house)
Project: Various direct marketing campaigns, including newspaper ads, inserts, direct mail packs and radio ads.
Role: Project management, some creative -- in-house for two years. Worked with the external ad agencies to produce literature for targeted direct marketing campaigns. Great experience working with one of the most iconic brands in the sector.