Customer magazines & newsletters
Client: Chartered Institute of Bankers in Scotland (through Insider Custom Publishing)
Project: CIOBS wanted a light-hearted daily newsletter for participants at the prestigious annual International Banking Summer School (IBSS).
Role: Produced ten issues in total, each including photos and reports of the previous day's events and digitally printed and on breakfast tables by 9am each morning! (So, lots of 5am starts!) The newsletter proved a big hit with IBSS attendees, helping to boost the global reputation of CIOBS.
Client: Chartered Institute of Bankers in Scotland (through Insider Custom Publishing)
Project: Scottish Banker is the member magazine for the Chartered Institute of Bankers in Scotland.
Role: Assistant Editor and writer. The aim of the magazine was to indirectly sell the services of CIOBS and increase membership. It was so successful that the frequency of the magazine was increased to monthly.
Client: Edinburgh University (through Insider Custom Publishing)
Project: Edinburgh University wanted a magazine to show off their research and encourage investment.
Role: Managing Editor, writing news articles, headlines and decks, and editing contributors' copy.
Client: Scottish Widows (through Insider Custom Publishing)
Project: This magazine was produced for an investment sales team at Scottish Widows financial services company -- the largest financial services brand in the UK at the time.
Role: Managing Editor, writing news pieces and headlines, and editing or rewriting copy supplied by the client. After an initial trial issue, the client signed up for 12 issues.
Client: Royal Bank of Scotland (through Insider Custom Publishing)
Project: This publication mailed to the bank's small business customers won Best External Newsletter at a national marketing awards event. It was a highly successful publication for the client, and ran for more than four years.
Role: As editor and publishing manager, I organised the content, commissioned writers, wrote headlines and some features. Also repurposed content for the Web.
Client: Extreme Sports Series (through Redwood Custom Communications)
Project: Magazine for youth market promoting a cross-Canada series of extreme sports events.
Role: Project management role, working with the client and creative team.
Client: Canadian Tourism Commission (through Redwood Custom Communications)
Project: Travel magazine -- In Canada -- promoting Canada to meeting and event planners.
Role: Project management role, working with the client and creative team.