Services > Copywriting
I mainly work with marketing and design agencies, or direct for companies of various sizes and in various industries – everything from non-profit to financial services. I've been contracted to do everything from supplying a bunch of new headlines overnight for a sales promotion to editing a customer magazine to managing all of the content and copywriting for a start-up's website.
I also assist some small business clients with their Internet marketing, including offering a package of essential search engine tactics.
I'm available on retainer or project-by-project, and can work remotely, on-site or both. Below are a few of the copywriting services I provide to clients in Edinburgh and elsewhere.
Marketing & advertising copywriting
Need a versatile copywriter, capable of coming up with creative, effective concepts for print/online advertisements and marketing collateral? Whether you're after a fresh pair of eyes to generate new ideas or need someone to develop existing concepts, including ads, posters, mailers and scripts, I'm available to tackle your brief. View samples...
Web writing
How is writing for the Web different from writing for print? Web copy should be leaner than a butcher's dog for a start, depending on your messages and target audience. And making it scannable is a very good idea indeed. Why not save yourself time and money, not to mention a few headaches, by outsourcing to a certain web copywriter in Edinburgh who spends a lot of time writing new web content or rewriting and refreshing existing content to make it work better online. View samples...
SEO copywriting
What do people search for online? Information. And how do they find it? Keywords. While inserting SEO keywords into copy to provide fodder for Google and co. is easy, ensuring your copy also reads well is no picnic. I can take your existing online content and optimise it for the search engines or build SEO objectives into new copy. I normally take on this kind of writing work for smaller businesses and websites, or I work with SEO agencies and consultants on larger projects. View samples...
Email writing
Email marketing is still one of the best, and certainly the cheapest, way to stay in touch with customers and prospects. I have many years experience of writing targeted email content and copy, including e-newsletters, email blasts, email "postcards" and other customer and prospect communications. View samples...
Direct mail copywriting
With a professional qualification in direct marketing from the IDM, I fully understand the principles behind direct marketing campaigns and can write effective, creative copy to brief. I have worked on direct marketing campaigns on both the client and agency side. View samples...
Annual reports
Not every writer enjoys annual report writing. In fact, some would rather stick pins in their eyes. They can be dry (although don't have to be) and the approval process can be long, but for some strange reason I welcome long copy projects like this and will actually enjoy editing your content, writing up success stories and features, and even managing the whole process if needed. View samples...
Corporate writing
Corporate writing covers press releases, speeches, scripts, white papers, PowerPoint presentations, internal communications and other corporate communications – either writing from your brief or editing your source material and ensuring your corporate communications are consistent in terms of messages and tone. I can also conduct a review of your existing corporate materials to ensure consistency. View samples...
Customer magazines and newsletters
Magazines and newsletters are still highly effective communication tools. With several years spent working for leaders in custom publishing in Scotland and North America, I can do everything from putting together a complete editorial plan and commissioning content to writing and editing individual articles and publications. View samples...